Bina Choksi bridges heritage and reinvention. Married into a three-generation diamantaire family and shaped by her years in New York, she transformed a legacy of gemstone expertise into a modern fine jewellery vision. Self-taught and intuitively driven, Bina designs with emotional intelligence — creating pieces that feel intimate, timeless, and deeply personal. Her philosophy centers on conscious luxury, using premium grown diamonds and responsibly sourced materials without compromising refinement. She blends Western classical restraint with Indian craftsmanship, resulting in designs that whisper rather than shout. Under her creative leadership, ANOR stands for soulful sophistication and meaningful, heirloom-worthy beauty.

With over 25 years in New York, Sabin Choksi brings together rare craftsmanship, structural precision, and an uncompromising eye for detail. Guided by instinct yet grounded in discipline, his design philosophy is intentional and engineered — where proportion, balance, and material integrity define every creation. His pieces have been worn by global icons including Beyoncé, Kim Kardashian, Heidi Klum, and Elizabeth Taylor, reflecting a standard that transcends trends. Sabin approaches jewellery as architecture for the body: contemporary yet eternal, refined yet powerful. Each ANOR creation under his direction embodies quiet authority, technical mastery, and enduring elegance.